Logo design is one of the important part of any business or brand. It involves a creative and systematic approach to create your brand with the use of images, symbols or words that make it standout within different business brands. Logo is your business identity that make people remember your business.
It is visual communication and matter of different ideas and concepts. It is a symbol used for commercial purposes and organization to promote instant public recognition. Let us have a look on the 3 most commonly ignored rules by designers while designing a logo:
1. Using a Horrible Font
The Font of the logo is important part design a logo. The font should relate to the business for example you could not use western-style fonts for a corporate business logo it will not make any sense where you have your brand should be simple and understandable to many. In short, always use fonts that can considered as appropriate for the business
2. Making A Complex Design
Occasionally, you could have designed a logo that is more complex to understand the business that could hurt business visibility because it is possible people cannot remember you logo. Most of the times client require simple and memorable you need educate the client if they request a complicated logo. Again a perfect logo is one the one that explain your brand and doesn’t have any unnecessary complexity or jargon. If logo is not what client needs, how the company or industry of client show a good impression.
No doubt, as a professional designer you have skills and abilities of creating a perfect design but your customer don’t know how much professional you are. They just needs a perfect logo of their likes.
3. Ignoring Customer’s Requirement
I would consider this one of most common mistakes people intentionally or unintentionally. Do not go for creating any design before clearly outlining the customer requirements. Communicate with the customer; ask his/her requirements; Ask why he/she needs this design? What is the purpose of design? Ask possible questions, it will definitely help for designing the client’s needs.
In case if you do not discuss the requirement and you just start making the logo, the end-result will not be as effective as client needs this may lead you losing a contract or redoing the logo again
What we have concluded?
Keep the logo simple, clear and meaningful. Keep this in mind as you develop your logo design: stay calm and think what end-user wants. Ask the right Questions from your client, it will definitely help a lot in logo designing.
SEO (Search Engine Optimization) help us to increase website traffic by obtaining high rankings in Google search result pages(SERPs). As internet booming everyone knows the importance of a website and it’s visibility and top ranking in Google searches. This is leading an increased competition among bloggers. SEO is a good promotion to attract masses to your web site and when properly can not only bring traffic but it also brings potential customers that are actually looking for your business related services and products.
There are many SEO monitoring tools available but I have made a list of top 3 SEO Tools of 2017:
1: SEM Rush:
SEM Rush is used for keywords; Quality of keywords has become more important than quantity. SEM Rush shows data on paid and organic traffic and keywords. You can try this tool using SEOBook / SEOQuake toolbars. It offers:
- The ability to look up related keywords.
- The ability to directly compare domains against one another to see relative strength.
SEOptimer is a SEO analysis Tool and it helps creating SEO audits. SEOptimer check all On-page factors of SEO. It also provides an easy to follow report of your website in seconds calling out what’s good and bad. Here is what’s new in SEOptimer:
- Added Meta Robots analysis
- HTTP supported
- Fixed sitemap.xml detection
- Fixed robots.txt detection
It will give you tons of insight into your competitors and you will make much better marketing decisions.
Ahrefs is a tool primarily known for checking and analyzing back links. But Ahrefs also has a powerful tool called Keywords Explorer (now called Keywords Explorer 2.0) which has a database of over 3 billion keywords, helping you generating tons of keyword ideas, analyze keyword difficulty, and much more.
Ahrefs is used for Keyword Research and Analysis. They claim their index is updated every 30 minutes and the fresh data is available to their users.
Maybe you’re wondering how design can improve ROI for search engine optimization (SEO) and pay per click (PPC) but does not give much of an effort while doing it. As you finish reading this blog post, you will get some idea on how you can enhance SEO and PPC with help of more optimized designs.
The design of the website is one of the crucial part for getting your web pages being ranking well. Let us look at some of the tips for improving your SEO with design:
1. Interface and Layout
The design or interface of your website should have to be simple and understandable for the users. The contents on simple and understandable interface will not take much of a visitor’s time and they can more spend time exploring the web pages. A too complicated design will put hurdles for search engines to parse the content of your site and might decrease your PPC When client come to your website, he/she first observe the interface and it can enhance your PPC and SEO. Remember, your website’s design and layout gives impression about the site.
2. Color Scheme
The choice of colors should be proper, do not use an excessive amount of colors for your website color scheme because they may lead to unbalanced color scheme which could make the entire website distracted and unfocused to the reader. A color combination of two to three colors, not more than two colors should be optimal. Improper mix of shading may affect your PPC.
Here is again, what we have achieved?
Design is usually overlooked when people do SEO or PPC that could greatly increase ROI if did with some care. A simple and well-design website is the best bet for your visitors because when they move around your website they will easily find what they are looking for. Creating your web pages and graphic related element such as banners, headers, call to action box with end user in mind and understand what end-user really need is the best design practice for search engine optimization and it is the most ideal approach.