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How Designing with Typography Can Standout Your Message to the Audience

It is possible that you’re hearing about typography for the first time, but it is already there even when you don’t know it. Typography is a technique of arranging type to make text look clean, readable, and appealing when displayed. It is important for designers, content writers and marketing professionals to work with typography rules for their designs to attract the target audience and deliver the message without wasting any time.

The elements of typography means consistency and alignment of the design.  Good typography is only useful when it allows the reader to focus on the content and not just the formatting.The contents designed while following basic typography rules can get maximum:

  • Visibility
  • Readability
  • Attractability

What is the Importance of Typography in Design?

When you are designing something like logo, t-shirt design, brochure or presentation for company representations, typography art and technique should be used in a way that your design can standout to the readers. Fonts in design matters a lot because it makes difficult for users to focus on the content in design if fonts are busy. Typography can help to reveal most important message in the design contents and put detailed message deep inside to let the reader at least read the crucial message of the contents while they can’t read the whole contents due to lack of time and focus.

Typography is not only about color scheme and font, there are more factors on which designers have to focus like typefaces refer to the name of the text style, dimensions, spaces between the words, length, size and many more . This is all can attracts the reader to the design a lot.

Who Can Get Help from Typography?

Typography is useful anyone who is part of designing process. From design a blog posts contents, articles, news headlines to poster or flyer and so on you can get help of these type rules to make your contents look more elegant. Following the typographic rules will just make your content design job easier not add hassle. There are a lot of places when you could find contents are good but not arranged well. We’ll show the examples in the articles to come.


At last, What we have achieved?

Typography is, quite simply, the art and technique of arranging type. Keep things simple, clear and meaningful when you work on any design: stay calm and think what end user wants.  . There is a lot of typography Tutorials come so keep reading our latest blogsposts

3 Most Commonly Ignored Rules When Designing a Logo

Logo design is one of the important part of any business or brand. It involves a creative and systematic approach to create your brand with the use of images, symbols or words that make it standout within different business brands. Logo is your business identity that make people remember your business.

It is visual communication and matter of different ideas and concepts. It is a symbol used for commercial purposes and organization to promote instant public recognition. Let us have a look on the 3 most commonly ignored rules by designers while designing a logo:

1. Using a Horrible Font

The Font of the logo is important part design a logo. The font should relate to the business for example you could not use western-style fonts for a corporate business logo it will not make any sense where you have your brand should be simple and understandable to many. In short, always use fonts that can considered as appropriate for the business

2. Making A Complex Design

Occasionally, you could have designed a logo that is more complex to understand the business that could hurt business visibility because it is possible people cannot remember you logo. Most of the times client require simple and memorable you need educate the client if they request a complicated logo. Again a perfect logo is one the one that explain your brand and doesn’t have any unnecessary complexity or jargon. If logo is not what client needs, how the company or industry of client show a good impression.

No doubt, as a professional designer you have skills and abilities of creating a perfect design but your customer don’t know how much professional you are. They just needs a perfect logo of their likes.

3. Ignoring Customer’s Requirement

I would consider this one of most common mistakes people intentionally or unintentionally. Do not go for creating any design before clearly outlining the customer requirements. Communicate with the customer; ask his/her requirements; Ask why he/she needs this design? What is the purpose of design? Ask possible questions, it will definitely help for designing the client’s needs.

In case if you do not discuss the requirement and you just start making the logo, the end-result will not be as effective as client needs this may lead you losing a contract or redoing the logo again


What we have concluded?

Keep the logo simple, clear and meaningful. Keep this in mind as you develop your logo design: stay calm and think what end-user wants. Ask the right Questions from your client, it will definitely help a lot in logo designing.

How A Good Design Can Help SEO and PPC?

Maybe you’re wondering how design can improve ROI for search engine optimization (SEO) and pay per click (PPC) but does not give much of an effort while doing it. As you finish reading this blog post, you will get some idea on how you can enhance SEO and PPC with help of more optimized designs.
The design of the website is one of the crucial part for getting your web pages being ranking well. Let us look at some of the tips for improving your SEO with design:

1. Interface and Layout

The design or interface of your website should have to be simple and understandable for the users. The contents on simple and understandable interface will not take much of a visitor’s time and they can more spend time exploring the web pages. A too complicated design will put hurdles for search engines to parse the content of your site and might decrease your PPC When client come to your website, he/she first observe the interface and it can enhance your PPC and SEO. Remember, your website’s design and layout gives impression about the site.

2.  Color Scheme

The choice of colors should be proper, do not use an excessive amount of colors for your website color scheme because they may lead to unbalanced color scheme which could make the entire website distracted and unfocused to the reader. A color combination of two to three colors, not more than two colors should be optimal. Improper mix of shading may affect your PPC.

3. JavaScript and CSS

Try to use CSS in your site so that programs on website load faster as compared to excessive of JavaScript or flash-based contents. Use JavaScript or flash only if needed or do not have other option to get the functionality you need. Do not use frames because they are enemies of search engine and vice versa. Use fewer advertisements in light of the fact that an advertisement uses JavaScript, which may increase the loading time of site.


Here is again, what we have achieved?

Design is usually overlooked when people do SEO or PPC that could greatly increase ROI if did with some care. A simple and well-design website is the best bet for your visitors because when they move around your website they will easily find what they are looking for. Creating your web pages and graphic related element such as banners, headers, call to action box with end user in mind and understand what end-user really need is the best design practice for search engine optimization and it is the most ideal approach.

Why a More Visual Banner Ad Get More Clicks with PPC than a Textual Banner?

Have you ever imagined how we can make banners in such a way that takes attention of the readers and how it can play a key role in the world of online advertising. Online today advertisement today have many forms but banner ads has its own place. Let’s take a look how banner-ad gets more clicks with PPC than textual.

What is banner Advertisement?

Banner advertisement is an advertisement displayed on your webpage. Banner ads can be visual or textual it depends on you but a visual banner advertisement attracts more readers than textual ones because they can deliver a point more quickly and user don’t have to make much effort in in understanding the whole point of a banner content. It can help people understand information they are looking for in a better or more attracted way. Banner ads contents can have both animated or static elements, but image-based banners are the most commonly used type of banner advertisement.

Visual Banner Vs Textual Banner?

Visual Banner advertisements are extremely impressive and attractive approach to set up brand personality. It shows your business/brand and create a picture in the eye audience to make you standout with help brand colors and work photos so they will understand what you do in matter of seconds. A picture tells thousands words a banner can be used in a way to let your audience memorize your brand with help of a visual banner. That’s why banner ads are a lot more lucrative than text ads. Visual banner ads get more space than textual and they are visually pleasing and appealing than text link ads when placed somewhere online.

If we analyze visual banners in terms of ROI then yes it attracts more customers and increases overall traffic of the website. It helps more with your PPC in getting more click for your website than campaign setup with a textual banner. Since, they are more visible to the audience and get noticed instantly. If you did a great animation and used image well then it will result in much better increased traffic of your website.

Why not Textual Banner ads?

  • You’re losing a point because they are boring could remain unnoticed
  • They could affect your traffic, profit and decrease ROI of you PPC campaign.
  • With millions of competitors online whom are doing same for pulling customers you just a few seconds in order to make someone into a visitor then to a customer and textual banner could take a lot more of their time and won’t be best bet.


Here is again, what we have concluded ?
Definitely, banner ads are more profitable. Almost all the SEO designers and beginners can easily put banner on their sites and successfully attract the visitor’s attention. As far as banner ads, well, those are the best choice. They increase your traffic and leave a better impression about your brand.