When you go online, you are either on mobile, desktop or on iPad. With these three devices you will experience three different layouts for the same website. But the fact is, many web-developers do not care about mobile-friendliness of the website and don’t even account it importants? This way you are going to increase the bounce rate of your website when visited via mobile device or iPad. The only reason would be the developer didn’t pay full attention to the responsiveness of the website hence, penalized as a result of bounce rate.
What is Mobile Optimization?
Mobile optimization is the way toward guaranteeing that guests who come to your site from smartphones to have your website layout that is more aligned to the size and function support of the device. You as a website owner, has responsibility to make sure your website satisfy the users who come to your website using mobile devices and let them easy-to-interact with your website.
How Mobile Optimization and Website Responsiveness Can be Improved
How to Test If Your Website is Mobile-Optimized?
1- Mobile-Friendly Test
You can test mobile-friendliness of your website using a tool offered by Google for your website where you can easily check whether your website is Mobile Optimized or not. Here is how you can check your website:
- Simply paste the URL of your website into space as shown below, and then click “Run Test.”
- If your website passes the test, you will see a green message and this page is mobile-friendly.
- If it does not pass, the message will be red and say not mobile-friendly.
Hence, making sure the look and feel of your website across different device platform is assurance that you are including all the targeted audience. This decrease your website bounce rate and make your website look more appealing to the audience and they don’t have to worry that which device platform they are using they will see fruits of your website from wherever they are.